At Healy Marketing Group, we help companies create messaging that stands out. When we approach a messaging framework project, our process is simple but effective.
Step 1: Understanding the Current Message
First, we take a fresh look at what the company is already saying. If an outsider can’t immediately grasp the message, there’s room for improvement. Our goal is to clarify and refine the narrative so it resonates with the right audience.
We also meet with executives and teams to understand their differentiators—what makes them unique in the market. We analyze competitors to ensure we’re not just saying the same thing everyone else is. Instead, we craft a message that highlights what truly sets the company apart.
Step 2: Developing the Challenge Statement
Every strong messaging framework starts with a challenge statement. This is a short paragraph that defines a core problem the audience faces and makes the company’s solution relevant. It also clarifies the values and outcomes the company delivers.
Step 3: Crafting the Value Outcome Statement
Next, we create a value outcome statement—a simple sentence that sums up what the company does and how it uniquely addresses the challenge. This acts as the foundation of the messaging strategy.
Step 4: Defining the Three Pillars
With the core message in place, we identify three key pillars—the company’s primary strengths or differentiators. Each pillar is explained clearly, supported by 4 to 5 key messages that reinforce its importance.
Step 5: Refining and Expanding
Once the high-level messaging is structured, we refine it further. We dig deeper into the challenge statement, outcomes, and messaging pillars to ensure they are clear, compelling, and aligned with the company’s goals.
At Healy Marketing Group, we believe strong messaging is about clarity, differentiation, and impact. By following this structured approach, we help companies communicate their value in a way that truly connects with their audience.